The history of Onitsuka Tiger, the forerunner of ASICS, dates back to 1949 in Japan. The brand was born with the philosophy of bringing up sound youth through sport. Since then the brand has become synonymous with premium quality and superior performance. After a hiatus, ASICS America quietly resurrected the Onitsuka Tiger lifestyle brand in 2001 with original models of Onitsuka shoes updated with modern materials and colors while maintaining its Japanese heritage. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger footwear.
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