Paterson

In 2015 German Nieves had a striking revelation when it came to the fashion industry.  He took it upon himself to create a brand that serves as an homage to a lifestyle that is filled with a certain joie de vivre.  For Nieves, the transition from sharpening his fashion industry prowess for major streetwear and menswear brands was a challenge he willing accepted. In the acceptance of this creative challenge, Nieves conceived the Paterson brand, which serves a nod to the heritage of the city that shaped his creative outlook on the world.  Early on, Nieves discovered a deep interest in the fashion design industry while working in retail in his teens.  

It was this cross-cultural business experience, coupled with his admiration for sneakers and overall street style that compelled him forward in the industry for years to come.  The 80s gave birth to many innovations in both music and fashion with hip hop culture’s tsunami-like presence crashing solidly on the eroding shores of American culture.  Like many other wide-eyed, inner-city youth of that era, Nieves was fastidiously absorbing the maelstrom of street styles that saturated the streets of Paterson, NJ.  Paterson is a brand that represents functional designs infused with an air of sport that communicate a lifestyle robust with adventure.  Nieves made a name for himself as a skater and his roots in the sport can be felt within the DNA of the brand. The collections are cohesive even when the references or influences seem so disparate in nature.  It is this boundless approach to creating that is fed from his years in the skate industry.  His dedication to storytelling  and cohesion are what propel the designs forward.  

Inspirations for any given collection are drawn from a wide array of subject matter – from tennis icon Andre Agassi’s effortless style both on and off the court to the continental cool of Steve McQueen.  Currently the brand has seen notable success.  The demand has been consistent due to Nieves’ vision of keeping his collections succinct and carefully choosing the retailers that help tell the story of Paterson.

Paterson - Tulip T-Shirt Quick shop
Paterson - Tulip T-Shirt

Paterson - Tulip T-Shirt

$38.00

Style no: P201014

available in Black

by Paterson

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Paterson - OG P Logo 6 Panel Cap Quick shop
Paterson - OG P Logo 6 Panel Cap
Paterson - OG P Logo 6 Panel Cap
Paterson - OG P Logo 6 Panel Cap
Paterson - OG P Logo 6 Panel Cap
Paterson - OG P Logo 6 Panel Cap
Paterson - OG P Logo 6 Panel Cap
Paterson - OG P Logo 6 Panel Cap

Paterson - OG P Logo 6 Panel Cap

$38.00

Style no: P206012 or P206008

available in Navy, Pink, or Black

by Paterson

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Paterson - Logo L/S T-Shirt Quick shop
Paterson - Logo L/S T-Shirt
Paterson - Logo L/S T-Shirt
Paterson - Logo L/S T-Shirt

Paterson - Logo L/S T-Shirt

$55.00

Style no: P203006 or P201014SHT

available in White or Black

by Paterson

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Paterson - Fah Q Pocket T-Shirt Quick shop
Paterson - Fah Q Pocket T-Shirt
Paterson - Fah Q Pocket T-Shirt
Paterson - Fah Q Pocket T-Shirt

Paterson - Fah Q Pocket T-Shirt

$38.00

Style no: P201008

available in Black or White

by Paterson

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Paterson - Abstract DNA T-Shirt Quick shop
Paterson - Abstract DNA T-Shirt

Paterson - Abstract DNA T-Shirt

$38.00

Style no: P201009

available in White

by Paterson

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