HOKA

Launched in 2009 by two French trail runners, HOKA began with a radical idea: running shoes that deliver maximum cushioning without compromising speed. Originally embraced by ultramarathoners, the brand’s distinctive oversized midsoles and smooth ride quickly gained a cult following. Today, HOKA’s commitment to innovation, comfort, and inclusive performance makes it a standout in both elite running and everyday wellness. Every silhouette reflects the brand’s ethos of movement without limits, blending functionality with an unmistakable visual identity.